CAMPAIGNS AND ACTIVATIONS

Premium customer experience and noteable brand engagement in flagship retail locations

“While Morgan was at Latitude, she would always go above and beyond what was expected of her. Her attention to detail, professionalism, kindness, and drive made her the ideal teammate on any project.”
— Krista Carroll Co-Founder, CEO | Latitude

Adidas Footlocker Times Square Take Over

  • AdiColor takeover in Foot Locker Times Square.

    This was the biggest install in the space to date.

    We had to consider very strict store requirements to project existing fixtures, maintain all safety guidelines, short install timeline and mid-campaign refresh

    Install included four separate interactive scenes and two branded ball pits.

  • Lead Producer - sssembled project scope, managed project budget

    Coordinated with vendors to bring the approved creative brief to life

    Provided frequent status updates to client and account teams

    Sourced creative elements

    Provided approval for all materials

    Managed install / deinstall team

    Facilitated mid-campaign refresh

  • This project was celebrated as one of the agency’s biggest successes during my tenure. We satisfied both the client (adidas) and partner (Foot Locker). I was able to build a great report with the design team and we brought every single proposed element to life.

Campaign installs at Adidas Flagship Soho

  • Bi-monthly campaign refresh in high profile, well trafficed flagship store

    *effort was replicated for Chicago Adidas Flagship and Reebok Union Square and Boston

  • Lead producer for flagship stores

    Assembled bi-monthly project scope and estimates for client approval based on creative concepts

    Produced the approved creative brief on time and on budget

    Managed vendors; honored campaign objectives

    Managed install, deinstall, built relationships with vendors, crew and flagship store team

    Created systems for account team to monitor, share and report progress to client

  • Decent project budget allowed for creative exploration, premium materials, and collaboration with artists and top-tier creators like Darryl McDaniels of Run DMC. Getting to refresh these stores so frequently meant I was able to build efficiencies. We were able to reduce waste and save time while maintaining quality creative.

  • "I am so grateful for you [Morgan]!  It's been really fun working with you and I am so impressed with how you get shit done!  And especially now you manage to expectations all around: account peeps, creative team, our clients!  Seriously, it's an art!"

    Joey Perry

    Co-founder, Executive Director of Production | Latitude